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Firdavs [7]
2 years ago
7

Please develop an Integrated Marketing Communications (IMC) Plan for the US launch of any brand of your choice using the followi

ng tools:
Advertising, Personal Selling, Sponsorship, Event Marketing, Sales Development, Direct Marketing, Digital Marketing, Public Relations.
Business
1 answer:
neonofarm [45]2 years ago
3 0

An IMC plan for a particular product would include:

Advertising: To create public awareness

Personal Selling: To increase sales

Sponsorships: To get an increase in reach and funding

Event Marketing: To get a target audience

Sales Development: To increase sales and profit

Direct Marketing: To meet a specific audience for goods that they need.

Digital Marketing: To advertise through the use of social media

Public Relations: The interaction with the customers to get feedback

<h3>What is an Integrated Marketing Communications Plan?</h3>

This refers to the different techniques that are used to maximize marketing through the use of market research, strategic planning, etc.

Read more about marketing here:

brainly.com/question/25754149

#SPJ1

You might be interested in
Cash equivalents are securities that a.have maturity dates of 3 months or less. b.have maturity dates of at least 6 months. c.ma
Ahat [919]

Answer:

a. have maturity dates of 3 months or less

Explanation:

Cash equivalents refer to those short term highly liquid security investments such as marketable securities like commercial papers which can be converted into cash within 90 days or 3 months.

Cash equivalents are characterized by their maturity period being 3 months or lesser.

Commercial papers and certificate of deposits maturing in less than 3 months constitute cash equivalents.

Two major characteristics of cash equivalents being, their maturity period being 3 months or lesser and their maturity value is not subject to fluctuations i.e it is known in advance.

3 0
3 years ago
Do these ratio values and ratios look​ strong, weak or in​ between?
kvasek [131]

Answer:

Ratio values cannot be judged in isolation.  For example, the Phone Corporation's ratios calculated previously have no industry benchmarks against which they can be compared.  The ratios for competitor can also be used for comparison.  Again, the ratios were calculated for only one period in each case.  There should be a trend analysis and computation of ratios over some years in order to assess their strengths and weaknesses.

Overall, they do not look strong.  But, one should not be too quick to conclude on this issue.

Explanation:

Ratio analysis is a technical method of gaining insight into a company's liquidity, operational efficiency, and profitability by comparing the elements of its financial statements such as the balance sheet and income statement.  While ratio analysis is a cornerstone of fundamental equity analysis, it must be noted that the values produced are just relative measures which cannot be meaningful without being related to some benchmarks or compared over a number of years.

5 0
3 years ago
We would like to invest $10,000 into shares of companies XX and YY.
garri49 [273]

Answer:

c. $5,000 into each company

Explanation:

Let X be the actual (random) return from each share of XX, and  Y be the actual return from each share of YY. Computing the returns from each option:

A) Investing $10,000 into XX

Given that variance = (standard deviation)²

Since XX cost $20 per share, only 500 shares can be bought.

Expected value = 500 * E(x) = 500 * 1 = 500

Variance = 500² * Var(x) = 500² * 0.5² = 62500

B) Investing $10,000 into YY

Since YY cost $50 per share, only 200 shares can be bought.

Expected value = 200 * E(y) = 200 * 2.5 = 500

Variance = 200² * Var(y) = 200² * 1² = 40000

C) Investing $5,000 into each company

Since XX cost $20 per share and YY cost $50 per share, only 250 shares of XX and 100 shares of YY can be bought.

Expected value = 250 * E(x) + 100 * E(y) = 250 * 1 + 100 * 2.5 = 500

Variance = 250² * Var(x) + 100² * Var(y) = 250² * 0.5² + 100² * 1 = 25625

Since all options have the same expected return, but option C has the lowest variance hence it is the least riskiest. So the best option is C

5 0
3 years ago
Campbell Home Maintenance Company earned operating income of $6,821,100 on operating assets of $58,300,000 during Year 2. The Tr
ASHA 777 [7]

Answer:

1.

Return on investment = operating income divided by operating Assets

A. Return on investment on Campbell business = $6,821,100 / $58,300,000 x 100%

= 11.7%

B. Return on investment on Tree cutting business = $1,174,670 / $6,790,000 x 100%

= 17.3%

C. Return on new investment on tree cutting business :

i. Only new investment = $434,000 / $2,170,000 x 100%

= 20%

ii. Total new investment = $1,608,670 / $8,960,000

= 18%

2.

Residual income = controllable Margin - (required return % x average operating assets)

Residual income on Campbell business = $6,821,100 - (9.70% x $58,300,000)

= $1,166,000

B. Residual income on Tree cutting business = $1,174,670 - (9.70% x $6,790,000)

= $516,040

C. Residual income on tree cutting business :

i. Only new investment = $434,000 - (9.70% x $2,170,000)

= $223,510

ii. Total new investment = $1,608,670 - (9.70% x $8,960,000)

= $739,550

6 0
3 years ago
Leiff goes online to buy a new video game. He finds a site that currently has a promotion of 15% off on all orders over $50. Lei
g100num [7]

Answer:

d. $119.32

Explanation:

The computation of the total of leiff online purchase is shown below:

= Video game price - discount + sales tax + shipping fee

where,

Video game price is $128

The discount = Video game price × discount percentage

= $128 ×15%

= $19.2

The sales tax =  (Video game price - discount) × sales tax rate

= ($128 - $19.2) ×5.3%

= $5.77

And, the shipping fee is $4.75

Now put these values to the above formula  

So, the value would equal to

= $128 - $19.2 + $5.77 + $4.75

= $119.32

6 0
3 years ago
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