Please develop an Integrated Marketing Communications (IMC) Plan for the US launch of any brand of your choice using the followi

Question

2 years ago

7

ng tools:
Advertising, Personal Selling, Sponsorship, Event Marketing, Sales Development, Direct Marketing, Digital Marketing, Public Relations.

1 answer:

neonofarm [45] · Answer 1 · 2023-08-29T15:27:23+03:00

An IMC plan for a particular product would include:

Advertising: To create public awareness

Personal Selling: To increase sales

Sponsorships: To get an increase in reach and funding

Event Marketing: To get a target audience

Sales Development: To increase sales and profit

Direct Marketing: To meet a specific audience for goods that they need.

Digital Marketing: To advertise through the use of social media

Public Relations: The interaction with the customers to get feedback

<h3>What is an Integrated Marketing Communications Plan?</h3>

This refers to the different techniques that are used to maximize marketing through the use of market research, strategic planning, etc.