Question

If the proposed positioning for a new Ducati motorcycle would work just as well for a model from Suzuki or Moto Guzzi, the positioning would be failing the ________.

Answer 1

The Ducati company's positioning would likely be failing in strategic differentiation.

What is strategic differentiation?

It is an area of marketing where companies develop products and services with unique benefits in the market, increasing the value of their brand and positioning in the market, generating a competitive advantage over their competitors.

Therefore, Ducati motorcycles have their own characteristics developed to generate brand differentiation value.

Find out more about brand differentiation here:

brainly.com/question/14682824

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