The vital component of marketing is promotion.
Promotion in marketing refers to any sort of marketing communication that is used to enlighten target audiences about the relative qualities of a product, service, brand, or problem, and is usually persuasive in nature. It assists marketers in creating a distinct space in the minds of their customers, which can be either cognitive or emotional.
Marketing relies heavily on promotion. Marketing promotion is described as a method of communication between buyer and seller in which the buyer persuades his or her audience to purchase his or her items.
Advertising, sales promotion, public relations, and direct marketing are the four primary promotional strategies.
Hence, the blank will be filled by promotion.
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