Perhaps 'vocabulary'?
It is important to use vocabulary/terminology in a persuasive speech that the audience will understand.
The correct option is B.
Jackie could not believe that Nora can act so religiously. He knows her sister to be a loud person and he considered her to be a worst sinner than himself, so he find it quite unbelievable that her confession only took a few seconds and she was acting as if she was a saint. Jackie considered his sister to be a hypocrite.
The correct answer should be it affects society's trust in news outlets
One of the most important aspects of journalism is for the news to be credible. If they're not then people don't want to use them as a service for news. If plagiarizing occurs, the news source loses trust.
The last sentence is an example of a comma splice since 2 independent clauses are connected by only a comma(it needs a coordinating conjunction after the comma or change it to semicolon or period)