The answer is Early Adopter.
The term "early adopter" refers to an individual or business who uses a new product, innovation, or technology before others.
In other words, an early adopter is an individual who almost always buys new products in a given product category.
Early adopters, therefore, form a category of consumers particularly favorable to the adoption of new products or new technologies.
As part of targeted marketing actions, they can play a driving role in the launch and adoption of a new product, service, or online offer.
For instance, Early adopters are often the first market for a high-tech product in the launch phase.
Hence, An individual or company purchaser that sees the benefits-to-status-quo ratio of a new product or service better than the average customer is an Early adopter.
Learn more about Consumers:
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