Assuming Digby’s current market share for its dell product remains the same, units of dell should Digby expect to sell in the primary segment for the upcoming year is 1503 units.
Market share is the portion of a company's business that represents the entire revenue or sales in a market. For instance, if an industry sells 50,000 units annually, a company selling 5,000 of those units would hold a 10% share of the market.
Because this will show if expectations are to be met by growing with the market or by stealing share from competitors, marketers must be able to translate and incorporate sales targets into market share.
The latter is usually always more challenging to accomplish. Market share frequently influences strategic or tactical action and is regularly monitored for any indications of shifts in the competitive environment.
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