Question

At McDonald's, you can get several items together as a meal, for less than purchasing those items separately. This is an example of Blank______.

Answer 1

Value- Pricing

• Value pricing is the strategies whose prices are fixed primarily according to the customers needs.
• Affordable price attracts more and more customers to come or buy.
• Prices mainly are fixed according to their customers feedback and their needs.
• It is also known as customers willingness to pay for the particular product.
• Two main types of value pricing are:

1. Value added pricing
2. Good value pricing

• Disadvantages

1. Limited customers
2. High charges- Affect your profit

• Advantages

1. More loyal customers
2. More need of your services

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