Question

The CEO of a multinational company finds that profits are drastically decreasing. He realizes that employees need to be immediately made aware of the challenges faces the company, and he wants them to know he is personally concerned. The company has several branches in various parts of the world. What is the most appropriate media for the CEO to use

Answer 1

The CEO should use videoconference. In general, one should deliver straightforward and routine communications through less rich media and challenging and unique messages through richer media.

What are the advantages of Media in Business?

• Helps in getting more awareness about the business to the employees, clients and public.
• Cheap way of communication
• With the advent of social media, advertisements can be made easy and conveniently
• People can compare different products
• Firms can maintain coordination of its employees
• Recruit new hire
• To conduct market research and ask for reviews
• It provides great exposure
• It provides a powerful marketing platform for free
• It facilitates online discussions and meeting via videoconferencing, voice calls, etc.
• Helps to reach a larger audience and inform a common thing.

You can learn more about Multinational Corporations here:

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