Question

Lane Bryant is a women's clothing line, dealing exclusively in stylish clothing and flattering fits for plus-size women. Which business orientation best describes Lane Bryant's approach?

Answer 1

Answer: Niche marketing

Explanation:

 Niche marketing is one of the type of marketing strategy that basically focused on the various types of particular products and the services which basically providing the different types of benefits to the specific group.

The main objective of the niche marketing is that it helps in satisfying the actual requirement of the market in terms of productivity, price range and the quality of the products.

 Therefore, The niche marketing is one of the best approach that describe about the lane Bryant business orientation.