The correct answer is A) The name of the product, when translated into Greek, has an unintentional meaning.
Explanation:
In business, communication problems can emerge due to a difference in language that prevents the business from communicating appropriately its purpose, name, slogan, and from advertising its products. This mainly occurs if the translation does not reflect the original meaning or there are cultural features that create a barrier.
This situation occurs in "The name of the product when translated into Greek, has an unintentional meaning" because due to the lack of experience of the manager in Greece and the differences in language, she does not know how to communicate in Greek the name of the company, which creates a communicative barrier as Greek customers will not understanding the real meaning of the company.
Answer:
a. licensor
Explanation:
The licensor is the person or company that have the rights on an idea, product, service, etc, and gives the licensee limited permission to market that. In this case, Vimonland Theme is a licensor because the company gives the rights to an investment company to operate a franchise.
It’s the second one
(Send extra money each month)
Hope this helps!
Answer:
d) association a consumer places in a brand with an organization.
Explanation:
Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.
