Question

Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?

Answer 1

Porter's value chain works by segmenting the activities of an organization into strategically important parts in marketing planning.

Porter's marketing plan

• An effective tool for strategic management is Porter's Value Chain. It functions by segmenting an organization's operations into strategically significant parts so you can have a more complete view of the cost drivers and sources of differentiation and then make the necessary adjustments.
• Porter's Value chains assist businesses in being more efficient so they can provide the most value for the least amount of money.
• A value chain's ultimate objective is to give a business a competitive edge by boosting productivity and controlling costs.
• A marketing strategy should contain, the organization's current standing, priorities, and course. It should include the position in reference to environmental forces outside the system and lastly a thorough evaluation of the possibilities, challenges, weaknesses, and strengths of your firm.

To learn more about Porter's Value Chain refer to:

brainly.com/question/14790406

#SPJ4