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eimsori [14]
3 years ago
7

What is the main problem that sellers suffering from marketing myopia​ face?

Business
2 answers:
Tanya [424]3 years ago
8 0
The answer is "<span>They focus more on products than the​ customer's underlying need.".
</span>
Marketing Myopia is marketing term as it shows by its name, referred to short-sighted and inward looking way to deal with promoting that spotlights on the requirements of the organization as opposed to characterizing the organization and its items as far as the clients' needs. It brings about the inability to check and accommodates to the quick changes in their business sectors or markets.
liberstina [14]3 years ago
8 0
<span>Marketing myopia is a condition in which a seller (or business) tends to view marketing as a vehicle for selling a specific product, rather than an opportunity to fulfill the needs of a customer. The main problem with that is that while sales may be achieved in the short term, in the long run activities that are proven to continue to grow a business such as maintaining a loyal customer base that keep coming back for your products will be severely hampered. Also of importance is the fact that most industries are constantly evolving, and by locking yourself into a focus on one or two products or solutions (hence, myopia) takes away the flexibility to be adaptable to changing conditions within your particular industry.</span>
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Piper Technology's fixed costs are $1,500,000, the unit selling price is $250, and the unit variable costs are $130. What is the
sweet-ann [11.9K]

Answer:

141,667 units

Explanation:

The sales less the variable cost gives the contribution margin. The contribution margin less the fixed cost gives the net operating income.

As such, the net operating income/loss is the difference between the sales and the total costs .

Let the amount of sales in units be y then,

250y - 130y - 1,500,000 = 200,000

120y = 1,700,000

y = 1700000/12

= 141,667 units

4 0
3 years ago
Arizona Desert Homes (ADH) constructed a new subdivision during 2020 and 2021 under contract with Cactus Development Co. Relevan
Zolol [24]

Answer:

Dr Construction 800000

Dr Cost of construction 1200000

Cr Revenue form long-term contracts 2,000,000

Explanation:

Based on the information given What would be the journal entry made in 2020 to record revenue is :

Dr Construction $800,000

Dr Cost of construction $1,200,000

Cr Revenue form long-term contracts $2,000,000

($800,000+$1,200,000)

(Being to record revenue)

4 0
3 years ago
Lula thinks that people who discipline their children by spanking should be sent to jail and says she would be glad to go to jai
Igoryamba

Answer:

a. Kantianism

Explanation:

Kantianism -

This theory was given by Immanuel Kant.

According to this theory ,

Good deeds and duty are the crucial elements  in order to determine the action which need to be taken .

Any activity is considered to be good , only if it is morally correct .

Hence , from the question , spanking children is not a good activity and it not accepted ethically  .

Hence , in the given scenario Kantianism is applicable .

5 0
3 years ago
On December 31, after making a concerted effort, management determines that it will not be able to collect the $1,200 owed to it
OLga [1]

Answer:

See explanation below

Explanation:

The following will be selected in excel via the drop-down menus.

Dr; Account name = Bad debt expense/Dad debt written off $ 1200

Cr; Account name = Accounts Receivable $ 1200

The company uses the direct write-off method thus these will be the journal entries.

4 0
3 years ago
A friend offers you a Coke, a Dr. Pepper, or a 7-Up. You don't like Coke, so after some thought, you take the Dr. Pepper. What i
Leokris [45]
<span>An opportunity cost is the value or benefit that must be given up to acquire or achieve something else. In this case whatever you choose (Coke, Dr.Pepper or 7-UP) everything would be free , at zero cost. This means that the opportunity cost in this case is zero, because the drink is free.</span>
4 0
3 years ago
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