All categories

3 years ago

What is the main problem that sellers suffering from marketing myopia face?

2 answers:

8 0

The answer is "<span>They focus more on products than the customer's underlying need.".
</span>
Marketing Myopia is marketing term as it shows by its name, referred to short-sighted and inward looking way to deal with promoting that spotlights on the requirements of the organization as opposed to characterizing the organization and its items as far as the clients' needs. It brings about the inability to check and accommodates to the quick changes in their business sectors or markets.

liberstina [14]3 years ago

8 0

<span>Marketing myopia is a condition in which a seller (or business) tends to view marketing as a vehicle for selling a specific product, rather than an opportunity to fulfill the needs of a customer. The main problem with that is that while sales may be achieved in the short term, in the long run activities that are proven to continue to grow a business such as maintaining a loyal customer base that keep coming back for your products will be severely hampered. Also of importance is the fact that most industries are constantly evolving, and by locking yourself into a focus on one or two products or solutions (hence, myopia) takes away the flexibility to be adaptable to changing conditions within your particular industry.</span>

You might be interested in

During the current month, Grey Company sold 60,000 units for $10 each. Each unit had an equivalent cost of $6 each. The journal

Romashka [77]

Answer:

The sale entry would be:

Dr Trade Receivable $ 600,000

Cr Sale $600,000

And the inventory sent out of warehouse to customer would be recorded as:

Dr Cost of goods sold $360,000

Cr Finished Goods account $360,000

Explanation:

As we know the sale is credit in nature and inventory sold on credit increases the trade receivable which is debit in nature.

So the entry would be:

Dr Trade Receivable $ 600,000

Cr Sale $600,000

And the inventory sent out of warehouse to customer would be recorded as:

The reason is that once the product is sold then the cost of finished goods is eliminated from the inventory account and would be charged to the cost of goods sold. So the entry would be posted by the cost of equivalent that the company has incurred to manufacture the product. Here the cost of equivalent is given and is $6 per unit.

So for the sale of 60,000 units the total cost of equivalent will be:

Total equivalent cost = 60,000 units * $6 per unit = $360,000

And the entry would be:

Dr Cost of goods sold $360,000

Cr Finished Goods account $360,000

3 0

3 years ago

At year end, Rebos Company's financial statements showed sales of $820 million, net income of $425 million, total assets of

Dafna11 [192]

Answer:

total sales $820 million

net income $425 million

total assets $750 million

total liabilities $735

1.2 million outstanding common stocks

an offer was made to buy their assets at $742.5 million

<u>company's book value per share:</u>

= (total assets - total liabilities) / total number of outstanding common stocks

= ($750,000,000 - $735,000,000) / 1,200,000 = $12.50 per stock

<u>company's liquidation value per share:</u>

= (total offer - total liabilities) / total number of outstanding common stocks

= ($742,500,000 - $735,000,000) / 1,200,000 = $6.25 per stock

4 0

3 years ago

Quincy has job offers in Brexington and across the country in Charlieville. The Brexington job would pay a salary of $50,000 per

Otrada [13]

Based on the CPI in both places, the Brexington salary in Charlieville is $30,000.

<h3>Brexington salary in Charlieville </h3>

This can be found by the formula:

= Brexington salary x CPI of Charlieville / CPI of Brexington

Solving gives

= 50,000 x (90 / 150)

= $30,000

In conclusion, option A is correct.

Find out more on CPI at brainly.com/question/512131.

3 0

3 years ago

Suppose that $2000 is loaned at a rate of 11.5% , compounded semiannually. assuming that no payments are made, find the amount o

Zolol [24]

This problem is solved by using the compound interest formula:
A=P(1+(I/period))^(number of periods)
Where A = amount accumulated and P = amount loaned and I = Interest
A = ? P = $2, 000, I = 0.115, Period = 2 (semi annually) Number of period = 2
*7 (I. e paid twice over a 7 yrs span)
So we have
A = 2000 ( 1 + 0.115/2)^(14)
A = 2000 ( 1 + 0.0575)^(14)
A = 2000 (1.0575)^(14)
A = 2000 (2.1873851765154) = 4374.77035
So we have 4374.80 to the nearest cent.

6 0

3 years ago

Who are decision makers within organizations? (Check all that apply.)

dedylja [7]

Answer: Consultants

Explanation: They give their ideas and the company works according to that. If the company managers take decisions that suits them the employees and owners will adhere but the consultants might turn it down which affects the company immensely.

6 0

3 years ago

What is the main problem that sellers suffering from marketing myopia​ face?

What is the main problem that sellers suffering from marketing myopia face?