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3 years ago

What is the main problem that sellers suffering from marketing myopia face?

2 answers:

8 0

The answer is "They focus more on products than the customer's underlying need.".

Marketing Myopia is marketing term as it shows by its name, referred to short-sighted and inward looking way to deal with promoting that spotlights on the requirements of the organization as opposed to characterizing the organization and its items as far as the clients' needs. It brings about the inability to check and accommodates to the quick changes in their business sectors or markets.

liberstina [14]3 years ago

8 0

Marketing myopia is a condition in which a seller (or business) tends to view marketing as a vehicle for selling a specific product, rather than an opportunity to fulfill the needs of a customer. The main problem with that is that while sales may be achieved in the short term, in the long run activities that are proven to continue to grow a business such as maintaining a loyal customer base that keep coming back for your products will be severely hampered. Also of importance is the fact that most industries are constantly evolving, and by locking yourself into a focus on one or two products or solutions (hence, myopia) takes away the flexibility to be adaptable to changing conditions within your particular industry.

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John has an auto which is covered for collision losses subject to a $250 deductible. Kate's auto also has collision coverage but

DerKrebs [107]

Answer: D. Kate's policy will pay $1,500, and John's policy will pay $250.

Explanation:

The deductible is the amount that a policy holder has to pay before the insurance company pays the remaining amount.

From the question, we are informed that John has an auto which is covered for collision losses subject to a $250 deductible while Kate's auto also has collision coverage but her deductible is $500.

If a $2,000 collision loss occurs when John borrows Kate's car because his car is in the shop for repairs, since John has a deductible of $500, Kates policy will pay ($2000 - $500) = $1500 and John's policy will pay $250.

3 0

3 years ago

Auction sites like ebay have increased opportunities for __________ marketing.

Solnce55 [7]

Auction sites like ebay have increased opportunities for CONSUMER TO CONSUMER marketing. This is because the internet network makes it possible for consumers to have contact with one another and to buy and sell to one another.

5 0

3 years ago

Turnbull Corp. is in the process of constructing a new plant at a cost of $30 million. It expects the project to generate cash f

Nataliya [291]

Answer:

The net present value of this project is $13,587,962.96

Explanation:

The Net present value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows from a decision. A positive NPV indicates a profitable investment and a negative the opposite.

We can be work out the NPV of Turnbull Corp as follows

Present Value

Year 1 13000,000× *(1.2^(-1) = 10,833,333.3

Year 2 23,000,000 × 1.2^(-2) = 15,972,222.22

Year 3 29,000,000 × 1.2^( -3) = 16,782,407.41

Total PV of cash inflows 43,587,963.0

Less the PV of cash outflow (30,000,000)

Net Present Value (NPV) 13,587,962.96

The net present value of this project is $13,587,962.96

8 0

3 years ago

Read 2 more answers

To get the best understanding of your observations, you should consider

bulgar [2K]

The correct option is B. their goals and strategies for learning.

Took the pf test and got 100%

7 0

3 years ago

If a price ceiling is set above the equilibrium price in a market rev:a. rationing will be necessary. b. surpluses of the commod

olga_2 [115]

Answer:

b. surpluses of the commodity will develop

Explanation:

A price ceiling is when the government or an agency of the government sets the maximum price for a good or service.

If price ceiling is set above equilibrium price, suppliers would increase supply while consumers would reduce demand. This would lead to an excess supply and surplus in the economy.

When price ceiling is set above equilibrium price, it is known as a non binding price ceiling.

I hope my answer helps you

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3 years ago

What is the main problem that sellers suffering from marketing myopia​ face?

What is the main problem that sellers suffering from marketing myopia face?