In the 1920s, Georgia experienced a severe drought that devastated the economy. Unlike the boll weevil which destroyed cotton, the drought affected all agricultural crops. Many farmers lost money because their production decreased, which resulted in either less profits or losing money.
The counterculture started to rise because many youths wanted an escape from the "norm" and tradition. Music and art helped shape this new movement. Rock-and-Roll was a major characteristic of this new generation.