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If this is the complete question,
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its ________, which is an important element of its overall _______ strategy.
A. target market; positioning
B. value proposition; positioning
C. value proposition; perceptual mapping
D. value proposition; segmentation
E. value proposition; targeting
The answer is.
In communicating the unique customer benefits of various product to its target segments. Thermos is defining its target market, as an important element of overall positioning strategy. According to Investopedia, it is defined as the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts.
Answer:
Option D
Explanation:
As both, the actual rate and actual hours exceed the standards rate and standard hours, both rate and efficiency variance will be unfavorable.
And considering that if the actual labor rate exceeds the standard labor rate and if the actual labor-hours exceed the number of hours allowed, the total labor flexible budget variance will be unfavorable. As the variance is the difference between the Standard Cost and Actual Cost. So if both Standard rate & Standard hrs. are more than actual rate & actual hrs., Actual cost will be more than standard cost i.e. the variance will be unfavorable
Option d is correct
