This is an example of <u>Loyalty Segmentation</u>.
<u>Explanation</u>:
Segmentation is a process that is likely to be followed by many businesses to improve their marketing. This process of segmentation helps in developing closer relationships with customers.
The customers are provided many benefits and rewards through loyalty segmentation. This is the marketing strategy followed by the organization to improve their customer relationship.
In the above scenario, Southwest Airlines provides some benefits like priority seating, free travel vouchers and premium beverages to their regular customers as a part of their promotion.
Answer:
Focus strategy
Explanation:
A Focus strategy is a process where the company knows its segments and the company has the product in competitively satisfy its needs. A focus strategy is the generic a generic marketing strategy and this is a low-cost strategy for the other two strategies. This strategy was introduced by Micheal Porter in the mid-1980s. It includes three components such as:
Focus strategy work for a business in many ways such as the focus on a specific product any market and very specific audience and it makes to understand the needs of the audience.
i think the second blank is;
"And made the public strong instead."
Answer:
That statement is false.
Explanation:
To prove this, we can use the sale of used products as an example.
Let's say that you bought a laptops, and used it for around 3 months. But, since you don't use it too often, you decided to sell it. Even though the laptop still function almost perfectly, you decided to sell it with half-price, A poor student who need it for his study but cannot afford the laptop at full price decided To buy that laptop from you.
When we examine the scenario above, no new goods/services is created. You just sell your old laptop. But it definitely improve the life of the poor student since he can get the benefit of almost a new laptop with lower price.
