Question

The buying decision is likely to be most complex and take longest to complete in a(n) ________ B2B buying situation.

Answer 1

The buying decision is likely to be most complex and take longest to complete in a new buy B2B buying situation.

What Is the New Buy Situation ?

In a NEW BUY situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.

A new buy situation occurs when the customer buys goods or service for the first time. Because of this, the buying decision is quite involved to the extent of going through the six steps of the buying process.

The three types of buying situations are;

• new buys.
• modified rebuys.
• straight buys.

For example, in the new buy situation, a single organization is the first to buy a particular product or service, Hence, we would expect the provision of more product and service descriptions than in a straight rebuy situation where the organization is already familiar with the products and just simply reorders an existing product or service from preferred suppliers.

Therefore, we can conclude that the correct option is C.

Your question is incomplete, but most probably your full question was:

a. modified rebuy

b. straight rebuy

c. new buy

d. adapted buy

e. generic buy

Learn more about B2B Buying on:

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