According to social judgment theory, <u>the judgmental anchor</u> is the person's actual or preferred position.
A framework for studying human judgement is called social judgement theory. It is a meta-theory that guides study on cognitive perspective, or how one interprets the world. A contrast effect is likely to occur when a stimulus is further from one's judging anchor, while an assimilation effect may occur when the stimulus is close to the anchor, according to the underlying psychophysical principle.
The social judgement theory represents an effort to apply the findings and psychophysical principles of judgement to social judgement. SJT is a theory that primarily concentrates on a person's internal processes of their own judgement in relation to the relation inside a communicated message, using the person's chosen viewpoint as the judgmental anchor. The idea was to describe the conditions under which persuasive communications had the best chance of working.
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