Question

________ is the most expensive form of marketing communication

Answer 1

Personal selling is the most expensive form of communication in marketing, costing more to reach each individual customer than other forms of advertising and promotions.

Personal selling is a face-to-face selling technique in which salespeople use their interpersonal skills to convince customers to buy a particular product. The seller tries to highlight the different features of the product to convince the customer that he will only add value. However, getting a customer to buy a product is not what drives an individual's sales all the  time. Usually, companies try to follow this approach with customers to make them aware of a new product.

Personal selling is an essential sales tool for selling complex and technical services that require human touch, personalization, persuasion, and prompt communication.

It is common for high-priced items to use personal selling because it helps the company to inform and convince customers to use personalized selling methods to gain more trust.

It is also considered an important promotional tool in B2B sales because these sales involve fewer leads and high transaction costs.

Personal selling provides a detailed explanation or demonstration of a product. This capability is particularly desirable for complex or novel goods and services. Sales messages can vary depending on the motivations and preferences of each potential customer.

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