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Ratling [72]
2 years ago
10

________ is the most expensive form of marketing communication

Business
1 answer:
Dafna11 [192]2 years ago
3 0

Personal selling is the most expensive form of communication in marketing, costing more to reach each individual customer than other forms of advertising and promotions.

Personal selling is a face-to-face selling technique in which salespeople use their interpersonal skills to convince customers to buy a particular product. The seller tries to highlight the different features of the product to convince the customer that he will only add value. However, getting a customer to buy a product is not what drives an individual's sales all the  time. Usually, companies try to follow this approach with customers to make them aware of a new product.

Personal selling is an essential sales tool for selling complex and technical services that require human touch, personalization, persuasion, and prompt communication.

It is common for high-priced items to use personal selling because it helps the company to inform and convince customers to use personalized selling methods to gain more trust.

It is also considered an important promotional tool in B2B sales because these sales involve fewer leads and high transaction costs.

Personal selling provides a detailed explanation or demonstration of a product. This capability is particularly desirable for complex or novel goods and services. Sales messages can vary depending on the motivations and preferences of each potential customer.

To learn more about personal selling:

brainly.com/question/7304387

#SPJ4

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Boulderado has come up with a new composite snowboard. Development will take Boulderado four years and cost $250,000 per year, w
ehidna [41]

Answer:

a) 13.704%

b) 3.704%

Explanation:

Development of composite snowboard = 4 years

Total cost / investment = 250,000 * 4 = $1,000,000

Annual cash flows ; $200,000  for 10 years

discount rate = 10%

cash flow at t = 0 =  ( Total cost / investment ) = - $1,000,000

<u>a) calculate the IRR for the snow board </u>

attached below is the calculation using online tool

IRR = 13.704%

<u>b) maximum deviation allowable in cost of capital</u>

maxi deviation = IRR - r

                         = 13.704% - 10% = 3.704%

3 0
3 years ago
What is the primary responsibility of oversight bodies (such as an irb or iacuc)?
mojhsa [17]

The primary responsibility of oversight bodies (such as an IRB or IACUC) is to assess legal-regulatory compliance, and if applicable, to protect research subjects.

Responsibility can also be used to describe Group responsibility. societal accountability for businesses. Duty. obligation to pay.

Being responsible entails carrying out your obligations and accepting the consequences of your decisions. A duty is something you are required to do. Being responsible means carrying out your obligations. Taking ownership of your actions means accepting both the credit and the blame for what you have done.

Three Categories of Responsibilities Every Business Owner Must Fulfil

  • environmental obligations.
  • obligations to comply.
  • Customer obligations.

Responsibility is crucial because it gives people a feeling of purpose and helps society develop resilience in the face of hardship. Like an addiction, avoiding responsibilities may feel wonderful in the short run, but it results in misery and suffering that is tenfold worse in the long run.

To learn more about Responsibility visit here:

brainly.com/question/28903029  

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3 0
1 year ago
An investor has two bonds in his portfolio that have a face value of $1,000 and pay a 9% annual coupon. Bond L matures in 15 yea
aksik [14]

Answer:

Price of L bond at 5 percent required rate of return = $1,415.16

Price of L bond at 7 percent required rate of return = $1,182.16

Price of L bond at 10 percent required rate of return = $923.94

The price of the long term bonds change more with a change in interest rate because the long term bonds have a greater interest rate risk as compared to the short term bonds

Explanation:

L bond has a coupon rate of 9 percent, a face value of $1,000 and matures in 15 years. The coupon payments are made on annual basis. At the time of maturity the bondholder gets the face value.

We can find the present value of the coupon payments using the present value of annuity formula and the present value of the face value to be received after fifteen years using the present value formula. Sum of the present value of annuity of coupon payments and present value of the face value should equal the fair value (price) of the bond.

If the required rate of return is 5 percent, the price of the bond can be computed as under

Price = PMT [[(1+i)^n] -1]/[ix(1+i)^n] + FV/(1+i)^n

where PMT = 1,000 x 9% = $90

n = 15 years, i = 5% and FV = $1,000

Plugging the values in the formula we get

Price = 90[{(1+0.05)^15} - 1]/ [0.05 x (1+0.05)^15] + 1,000/(1+0.05)^15

Price = 90[{(1.05)^15} - 1]/ [0.05 x (1.05)^15] + 1,000/(1.05)^15

Price = 90[2.07893 - 1]/ [0.05 x 2.07893] + 1,000/2.07893

Price = 90[1.07893]/ [0.10395] + 1,000/2.07893

Price = 934.14 + 481.02 = 1,415.16

If the required rate of return increases to 7 percent, the price is computed as under

Price = 90[{(1+0.07)^15} - 1]/ [0.07 x (1+0.07)^15] + 1,000/(1+0.07)^15

Price = 90[{(1.07)^15} - 1]/ [0.07 x (1.07)^15] + 1,000/(1.07)^15

Price = 90[2.759 - 1]/ [0.07 x 2.759] + 1,000/2.759

Price = 90[1.759]/ [0.19313] + 1,000/2.759

Price = 819.71+ 362.45 = 1,182.16

If the required rate of return increases to 10 percent, the price is computed as under

Price = 90[{(1+0.1)^15} - 1]/ [0.1 x (1+0.1)^15] + 1,000/(1+0.1)^15

Price = 90[{(1.1)^15} - 1]/ [0.1 x (1.1)^15] + 1,000/(1.1)^15

Price = 90[4.1772 - 1]/ [0.1 x 4.1772] + 1,000/4.1772

Price = 90[3.1772]/ [0.41772] + 1,000/4.1772

Price = 684.55+ 239.39 = 923.94

The price of the long term bonds change more with a change in interest rate because the long term bonds have a greater interest rate risk as compared to the short term bonds

3 0
3 years ago
Please answer this question...
oee [108]

Answer: yes! Aww thanks, you too :))

Explanation: have a great day!!

5 0
3 years ago
Read 2 more answers
Your cousin has asked you to bankroll his proposed business painting houses in the summer. He plans to operate the business for
Sonbull [250]

Answer:

the annual rate of return is 15.24%

Explanation:

The computation of the annual rate of return is shown below:

Given that

NPER = 5

PV = -$15,000

PMT = $4,500

FV = $0

The formula is shown below:

= RATE(NPER,PMT,-PV,FV,TYPE)

AFter applying the above formula, the annual rate of return is 15.24%

6 0
3 years ago
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