Question

Michelle enjoys grocery shopping and trying new recipes

Answer 1

From the information given, Michelle belongs to the cooking lifestyles segment called: "TrendSetters"

What are food lifestyle segments?

Lifestyle segmentation is the commercial technique of grouping potential or present consumers into groups known as market segments based on lifestyle criteria such as purchasing preferences.

The idea is to target one or more lifestyle categories with your marketing mix.

With this in mind, Roy Morgan Research created Food Segments, a market segmentation technique that categorizes individuals based on their food and culinary views.

Learn more about food lifestyle segments:
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Full Question:

Michelle enjoys grocery shopping and trying new recipes. She likes to show offer her skills in the kitchen, especially by using multiple appliances. She cooks from scratch at least three times a week and isn't afraid to have leftovers from one of her homecooked meals.

Mechelle belongs to which cooking lifestyles segment?