Question

The ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns is known as contact management. Group of answer choices True False

Answer 1

TRUE, The ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns is known as contact management.

A contact manager is a software program that allows users to easily store and retrieve contact information such as names, addresses, and phone numbers. These are contact-centric databases that provide a fully integrated approach to tracking all contact-related information and communication activity.

Contact management is the process of storing and tracking data about customers and leads. In addition to providing quick access to customer data, investing in contact management can help grow and diversify your customer base.

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