This is a quantitative model used to budget advertising expenditures in marketing research:
Computer simulation model.
This means that the correct option is:
Option C.
<h3>What are computer simulation models and what are they used for in marketing reasearch?</h3>
This exercise is related to marketing and communication research techniques.
In this activity, you have to select the correct option from different definitions related to marketing research and choose the one that is a model used to budget advertising expenditures.
A computer simulation model, which the correct option, is a quantitative model that is used to know the contribution of advertising expenditures on sales responses.
These quantitative computer simulation models use statistical techniques to determine the contribution of advertising expenditures.
I was able to find the complete instructions for the exercise with its options online:
- competitive parity model
- percentage-of-sales model
- ROI budgeting model
- arbitrary allocation model
You can check more information about quantitative models used in marketing research here brainly.com/question/14425901
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