Question

The attitude-toward-the-object (ATO) approach is known as a _____ which indicates that attitudes are formed holistically across a number of attributes, with poor ratings on one attribute being compensated for by higher ratings on another attribute. a. subjective model b. single-attribute model c. hierarchical model d. compensatory model e. holistic model

Answer 1

compensatory models

compensatory models attitudes are formed holistically across a number of attributes, with poor ratings on one attribute being compensated for by higher ratings on another attribute

What is Compensatory models ?

A compensatory decision-making strategy weighs the positive and negative attributes of the considered alternatives and allows for positive attributes to compensate for the negative ones.

• The compensatory approach allows for a fuller examination of every candidate and enables a candidate to compensate for a weakness or poor performance in one stage. However, it is more time-consuming and expensive.

Learn more about Compensatory models here:

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