The term used to describe a customer who sees a pair of boots online but then decides to buy the same pair at Macy's after trying them on would be best classified as a cross-channel shopper.
<h3>Who is a cross-channel shopper?</h3>
A cross-channel shopper is a consumer who uses various combination of both several channels for the same purchase.
The customer has checked the pair of boots online but rather purchased the same boots at Macy's instead of purchasing online.
Therefore, a cross-channel shopper uses different purchasing channel to purchase a product.
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