Price is important to managers because it has a substantial effect on a company's profitability and sustainability.
<h3>Why is pricing important?</h3>
The importance of pricing is traced to the fact that defines the value or worth of a product and the number of customers that demand the product.
For the consumer of products, price is a key factor that determines purchase decisions.
Thus, price is important to managers because it has a substantial effect on a company's profitability and sustainability.
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<h3>Question Completion:</h3>
Why is price important to managers?