Problem recognition is the process the consumer becomes aware of a gap between their existing situation and the desired or ideal situation. This is further explained below.
<h3>What is Problem recognition?</h3>
Generally, Problem identification is the first step of the business buying process, and it occurs when someone within the firm identifies a problem or a need that can be addressed by purchasing a product or a service. This stage may also be referred to as "need recognition."
In conclusion, The process by which a customer becomes aware of a gap between their current position and the scenario that they want or consider to be ideal is known as problem recognition.
