Stakeholders are critical to a company's business decisions and performance.
As the Uber Company, Internet stakeholders include owners (co-founders Travis Kalanick and Garrett), managers, IT support and employees of the Uber Company, and external stakeholders. including government, users/customers and competitors.
Market stakeholders include all actors involved in the successful operation of the business. In this case, the market players are uber drivers, customers and the US insurance association. Since Uber drivers are more or less instantly connected to passengers, they may have paid passengers more than traditional taxis.
But the company also tends to break taxi regulations wherever it opens a store, leading to significant stress with taxi drivers, who have been operating at a loss. The most obvious quick fixes are Uber raising prices, cutting driver salaries, or acquiring competitors to consolidate market power.
Uber drivers are considered independent contractors, where they use their own resources, such as private cars, to share rides. Uber uses non-commercial cars, its drivers avoid expensive commercial insurance, taxi medallions and other costs that give the Uber service a cost advantage compared to traditional taxi services.
Aside from local cultural and infrastructure challenges, one of the biggest risks Uber faces as it expands internationally is compliance with local laws and regulations. For example, Uber has lost its license to operate in London twice in the past two years. Reason being Security concerns.
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