Question

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the ________ route to persuasion, and were influenced by the ________.

Answer 1

Those students used the central route to persuasion, and were influenced by the  quality of the persuasive argument.

What is a persuasive argument?

This is the type of argument that the person arguing engages in because they want to get the other party to see their point of view.

The goal is to ensure that the person you are talking to buys your idea and works with it. The way people go about this argument is through the use of logic and reasoning.

The goal is to try to be able to get the other person to adopt your pattern of reasoning and also take action based on that.

This can be referred to as a call to action by appealing to the emotions and the reasoning of your audience.

Read more on persuasive argument here

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