Question

Patterson’s patties is a fast-food hamburger chain with over 1,000 locations worldwide. Recently, the company has been dealing with an e. Coli outbreak in its ground beef causing dozens of diners to get sick. As a result, the chain’s sales are taking a hit. The company is organizing its response to the situation from its small 20-person home office, where morale has also gone down. What medium of communication should the ceo of patterson’s use to communicate with customers and home office employees? select one medium for each of the two stakeholders and explain why it is the best choice for the particular situation.

Answer 1

The communication medium that will be used in this scenario is the use of SMS to pass the information to them.

What is communication?

It should be noted that communication is the process by which information is exchanged between individuals through a common system of symbols, or behavior.

Communication is the act of giving, receiving, and sharing information and good communicators listen carefully, speak or write clearly, and respect different opinions.

For communicating with customers, I would use a medium of SMS to the customer's registered mobile numbers and social media to inform them regarding the problem.

This would help to reach out to customers far and wide and this communication can be executed within a short span of time, as is the requirement of the situation.

To communicate with the home office employees, who are 20 in number, I would suggest using voice calling them to take necessary measures and ensure the safety and health of consumers.

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