Question

One basic assumption underlying research on ________ is that the media has the ability to tell us what is important.

Answer 1

One basic assumption underlying research on Agenda-setting is that the media has the ability to tell us what is important.

What is Agenda-setting ?

Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence.

Nations judged to be endowed with more political power receive higher media exposure. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc.

The evolution of agenda-setting and laissez-faire components of communication research encouraged a fast pace growth and expansion of these perspectives. Agenda-setting has phases that need to be in a specific order in order for it to succeed.

Learn more about Agenda-setting on:

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