Decoy pricing tactic calls for offering three similar products, one that is lower priced and less attractive and two that are comparable but more expensive.
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What is decoy pricing?</u></h3>
A price strategy called decoy pricing aims to "push" customers to make a decision. Customers sometimes have to choose between products with varying costs and features while making purchases. And when a business seeks to increase sales of a certain product, it frequently chooses what is known as a decoy pricing structure to sway the consumer's choice. In this instance, the "decoy" is either a product with a slightly cheaper price but much worse quality, or a product with a significantly higher price but slightly greater quality.
The attraction effect and the compromise effect are the two distinct effects on which the decoy pricing strategy is predicated.
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Answer:
The answer is D) A market orientation refers to the orientation of an organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.
Explanation:
The philosophy of market orientation is concerned with crating value that meets the needs of customers.
A company that applies market orientation in their approach and processes seeks ways to identify the needs of customers, they study these wants, find our how well their competitors are meeting them and then create innovative value with a competitive edge that will sell easily.
The design and packaging of these customer orientated goods and services is meant to be cost effective for the sake of maximizing profit.
Answer: True
Explanation:
The valuation of marketable securities on the balance sheet requires the securities on the balance sheet requires the separation of investment securities into three categories.
The categories are held to maturity which are the securities that are bought and then kept until they mature; the trading securities and then the securities that are available for sale.
Answer:
B)
Explanation:
Makes the most sense considering the scenario.
