Question

If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the ________ criterion for useful market segments

Answer 1

If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the differentiable criterion for useful market segments.

What are Market Segments?

• People who are gathered together for marketing purposes are referred to as market segments.
• Market segments are subsets of a broader market that frequently group people together based on one or more shared traits.
• Companies and their marketing departments define a target market for their goods and services using a variety of factors.
• Marketing experts use a unique strategy to each market segment after thoroughly understanding the demands, way of life, demography, and personality of the target consumer.

In a market that is otherwise uniform, a market segment is a group of customers with comparable preferences. These clients may consist of people, families, companies, organizations, or a combination of several types.

Therefore, the hypothetical segment in the question fail the differentiable criterion for useful market segments.

Know more about market segments with the help of the given link:

brainly.com/question/27993208

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