Question

A national cola drink company created a catchy mass-media tv advertisement to run over the spring break holiday time. What type of strategy is this campaign considered? quizlet

Answer 1

A national cola drink company created a catchy mass-media tv advertisement to run over the spring break holiday time. It is considering a pull strategy.

Pull strategy is a strategy of marketing in which the companies focus on the creating such content which attract more and more customers towards its product.

First the customers are attracted then they are converted into the paid customers.

In this type of strategy tactics such as providing discounts in the holidays of events are used to attract customers.

To know more about pull strategy here:

brainly.com/question/27961875

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