McCain held an event with Alaska governor Sarah Palin, revealing her as his vice-presidential running mate on August 29, 2008 (the date coinciding both with McCain's 72nd birthday and the Palins' 20th wedding anniversary), at the Ervin J.
The McCain–Palin ticket lost the 2008 presidential election on November 4 to the Barack Obama–Joe Biden ticket.
McCain wanted someone who would shake up the race and reinforce his image as a maverick, so he decided against more conventional choices on his short list including Romney and Governor .
McCain had only talked to Palin a few times, and the campaign's vetting operation had mostly relied on Internet searches to check her background. Steve Schmidt and Nicolle Wallace assumed, incorrectly, that Palin would have a basic working knowledge about the public policy debates of the previous five to ten years Palin's career in Alaska had shown maverick tendencies similar to McCain's, and McCain hoped that Palin's youth, reformist record, appeal to social conservatives, and appeal to disaffected female Hillary Clinton voters would outweigh her lack of national and international visibility and experience.
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