Question

Why is it important that ""links live forever"" when designing an internet-based electronic commerce system?

Answer 1

"Links live forever" is very important when designing commercial internet based electronic sites. Link live forever has the following 4 important reasons:

1. Customer bookmarks
2. Links from other sites
3. Search engine referrals
4. Old content adds value

When designing an electronic internet-based site, it is important that all the links live forever. The reasons are:

1. Customer bookmarks: When the website is live, customers who are interested in your specific product may bookmark that page for later use. For example, customers bookmark a link that navigates them later to that page. If the link is live, then customers visit that link/page again without any hassles.  
2. Links for other sites: Sometimes other sites link your link (website/page/product page) to some pages where they want to navigate the customer/visitor to their site. If the link is live, then customers/visitors easily visit your website/page/product page.
3. Search Engine Referrals: Search engines rank the site on the content you are providing on the given link. When a search engine refers the visitor to your website, if it is life then the visitor will be served otherwise a dead link will disappoint both visitor and search engine.  
4. Old content adds value: Keeping the link of old content live adds value to your website and adds value for your user. Keeping links of old content live serves the visitors best because their interest may be renewed, searching about historical events, and searching for older information.  

So, it is very important to keep the links live forever of the commercial internet-based websites.

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