Question

For a branded house strategy, the following is often essential: A. Increased shelf presence in retail store B. One product that best represents or embodies the brand as a whole to consumers C. Use of strong, individual or separate brand names D. Economies of scale in advertising E. Consumers who do not seek variety

Answer 1

For a branded house strategy, the following is often essential, (C) use of strong, individual, or separate brand names.

What is branded house strategy?

• A Branded House is a marketing approach in which multiple companies' products are sold under one name/branding umbrella.
• If the master brand/company wants more control over the end product's production, distribution, and cost, this technique is ideal.
• Apple is an example of a branded house.
• Apple offers numerous goods, many of which are well-known enough to stand alone as product brands.
• However, they are all clearly branded Apple and exploit the master brand's visual identity and spirit.
• A Branded House strategy provides various benefits to businesses that provide different services or products under one brand, including Efficiency - a single marketing plan and brand code cover all offerings.
• Ease - by keeping all offerings under the same brand, confusion and competition are avoided.

Therefore, for a branded house strategy, the following is often essential, (C) use of strong, individual, or separate brand names.

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