Question

The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as:____.

Answer 1

The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as Humorous appeal.

One form of institutional advertising is advocacy. This is typically used to protect against negative consumer attitudes and increase the company's credibility among consumers who already stand by its position.

Emotional appeal represents the psychological, social, or symbolic desires that motivate consumers to purchase a product because of the emotions it evokes [28–30]. Rational (informational) appeal, on the other hand, refers to consumers' logical beliefs and attitudes about the usefulness or functionality of a product [28–30].

A testimonial is a statement by a customer about how they benefited from a product or service, and often includes recommendations from the customer. Use reviews to build trust with potential customers. This is one of the best ways to advertise your business.

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