Brand name was the innovative way pears’ soap marketed its product.
Brand name is one of the brand elements by which customers are helped to identify and differentiate one product from another. It should be chosen very carefully.
It captures the key theme of a product in an efficient and economical manner. It can be noticed easily and its meaning can be stored and triggered in the memory instantly.
Choice of a brand name requires a lot of research. Brand names are not necessary to be associated with the product.
For example , brand names can be based on places such as Air India or British Airways, animals or birds name such as Dove soap, Puma, people name such as Louise Phillips, Allen Solly etc. In some instances, the company name is used for all products for example, General Electric, LG.
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