Question

Tom cruise wore bausch and lomb's ray-ban sunglasses in the movie risky business, and sales skyrocketed. the appearance of the sunglasses in the film is an example of:_____.

Answer 1

The appearance of the sunglasses in the film is an example of Product placement.

Product placement, also referred to as embedded advertising, is a marketing technique wherein references to precise manufacturers or merchandise are incorporated into another work, which includes a movie or tv application, with specific promotional intent. Historically there were three fundamental forms of product placement; display screen placement, script placement, and plot placement.

Product placement is on the whole used to increase brand attention and brand loyalty. you'll not be able to analyze the fulfillment of such an advertisement right now because many other elements can affect income. It does no longer have a direct name to motion.

Product placement is a way of promoting products and services using movies, TV shows, popular media content etc. where the protagonist or antagonist use a specific product. The same is seen here in the moving Risky Business.

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