When mark buys groceries he prefers certain products simply because the products have a familiar brand name. his preference best illustrates the importance of the mere exposure effect.
One must examine the effects it has to define the mere exposure effect. When you hear music on the radio for the first time and despise it, that is an example of the simple exposure effect. However, after hearing it enough times, you start to like it. You start to think you like the song despite your initial dislike because you start to become more conscious of the tune, lyrics, etc. You might end up liking the song even more in the long run than you did at first.
Simply because you are familiar with something, you tend to like it more, which is the psychological definition of the mere exposure effect, also known as the familiarity principle. This effect can affect how you feel about people, things, songs, TV shows, and pretty much anything else you might encounter repeatedly. The mere exposure effect, which is defined as people liking something more because they are familiar with it rather than for any other compelling reason, is a crucial component.
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