Question

James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank's task is best described as part of the ________ process.

Answer 1

Answer:

Market- sensing process

Explanation:

Mr Frank is involved in a market- sensing process, it is a process which involves multiple stages to gather information on various marketing aspects. The complete market –sensing process involves information acquisition, information distribution, analysing the data and evaluation. This process is generally initiated to develop new marketing strategies to improve business activities. It helps organisations to identify current loopholes in the current marketing process.