Erica describes the condo she’s listed as being "the best unit in the building.".This is an example of Puffery.
Perhaps you've visible advertisements for the softest mattress, the warmest sweaters, or the fastest automobiles. Those claims are all examples of a sort of commercial known as puffery. In digital advertising, puffery is all approximately exaggerating and stretching the truth approximately a service or product in a harmless way.
Income puffery is the use of hyperbole or braggadocious exaggeration while selling a product or service. It encompasses statements that can not be tested incorrectly objectively and are not deceptive. Classified ads vaguely framing services or products as being 'the first-rate' or 'ideal' are normally taken into consideration sales puffery.
In everyday language, puffery refers to exaggerated or false praise. Puffery serves to "self-praise" what's being described. In regulation, puffery is generally invoked as a protection argument: it identifies futile speech, normally of a vendor, which does now not supply an upward push to criminal liability.
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