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2 years ago

Social factors exert the broadest and deepest influence over a person’s consumer behavior. True or false?.

Business

1 answer:

Scilla [17]2 years ago

4 0

Social factors exert the broadest and deepest influence over a person’s consumer behavior false (culture)

Culture :

A person’s culture is represented by a large group of people with a similar heritage. Culture exerts a strong influence on a person’s needs and wants because it is through culture that we learn how to live, what to value, and how to conduct ourselves in society. The American culture, which is a subset of the Western (European) culture, will be the primary focus of this discussion, although other societies in other parts of the world have their own cultures with accompanying traditions and values.

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which factors should be considered in the process of determining an advertising budget? (choose every correct answer.)

Alex_Xolod [135]

The factors that should be considered in the process of determining an advertising budget are Firms must understand how advertising will help them meet objectives and Advertising spending will fluctuate over the course of the product life cycle.

A budget for advertising is money set aside by a business to promote its products and services. Conducting market research, having ad creatives created and produced, promoting through print, digital, and social media, launching advertising campaigns, etc. are all examples of promotional activities.

Any marketing activity a business wishes to engage in requires some financial investment. The advertising budget is crucial for this reason. It aids in comprehending the goals. Costs aid in strategy development and profit generation by raising total sales.

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The complete question is:

which factors should be considered in the process of determining an advertising budget? (choose every correct answer.)

A) Firms must understand how advertising will help them meet objectives.

B) The budget should be uniform for all products within the firm.

C) The budget should be relatively uniform throughout the product's life.

D) Advertising spending will fluctuate over the course of the product life cycle.

E) Advertising spending should depend on the previous year's sales volume.

4 0

1 year ago

The law of increasing opportunity costs is reflected in a production possibilities curve that is: A. an upsloping straight line.

AnnyKZ [126]

The law of increasing opportunity costs is reflected in a production possibilities curve that is concave to the origin.

4 0

3 years ago

Read 2 more answers

Some recent financial statements for Smolira Golf Corp. follow. SMOLIRA GOLF CORP. 2017 and 2018 Balance Sheets Assets Liabiliti

VMariaS [17]

Answer:

the requirements are missing, so I looked for a similar question:

a. Current ratio = current assets / current liabilities

2017 = $62,976 / $50,555 = 1.25

2018 = $67,600 / $57,000 = 1.19

b. Quick ratio = (current assets - inventory) / current liabilities

2017 = ($62,976 - $26,042) / $50,555 = 0.73

2018 = ($67,600 - $27,500) / $57,000 = 0.70

c. Cash ratio = cash / current liabilities

2017 = $24,086 / $50,555 = 0.48

2018 = $24,500 / $57,000 = 0.43

d. Total asset turnover = sales / average total assets

2018 = $373,473 / [($391,671 + $430,000) / 2] = 0.91

e. Inventory turnover = cost of goods sold / average inventory

2018 = $254,500 / [($26,042 + $27,500) / 2] = 9.51

f. Receivables turnover = sales / average accounts receivable

2018 = $373,473 / [($12,848 + $15,600) / 2] = 26.26

g. Profit margin = net profit / total sales

2018 = $54,319 / $373,473 = 14.54%

h. Return on assets = net income / average total assets

2018 = $54,319 / [($391,671 + $430,000) / 2] = 13.22%

i. Return on equity = net income / average equity

2018 = $54,319 / [($281,116+ $311,435) / 2] = 18.33%

8 0

4 years ago

The Pinkerton Publishing Company is considering two mutually exclusive expansion plans. Plan A calls for the expenditure of $56

myrzilka [38]

Answer:

NPV of Plan A: $15,669,953.

NPV of Plan B: $18.260,647.

For the Plan A, the IRR is r=0.15.

For the Plan B, the IRR is r=0.32.

Explanation:

We have two expansion plans:

Plan A:

- Expenditure: -$56 million

- Cash flow: $9 million/year

- Duration: 20 years

Plan B:

- Expenditure: -$12 million

- Cash flow: $3.8 million/year

- Duration: 20 years

The NPV of plan A can be expressed as:

$NPV_A=-I_0+\sum_{k=1}^{20} (CF_k)(1+i)^{-k}\\\\NPV_A=-I_0+(CF)[\frac{1-(1+i)^{-20}}{i}] \\\\NPV_A=-56+9*[\frac{1-(1.11)^{-20}}{0.11}]=-56+9*\frac{0.876}{0.11}=-56+9*7.963328117 \\\\NPV_A=-56+71.66995306= 15.669953$

NPV of Plan A: $15,669,953.

The NPV of plan B can be expressed as:

$NPV_B=-I_0+\sum_{k=1}^{20} (CF_k)(1+i)^{-k}\\\\NPV_B=-I_0+(CF)[\frac{1-(1+i)^{-20}}{i}] \\\\NPV_B=-12+3.8*[\frac{1-(1.11)^{-20}}{0.11}]=-12+3.8*\frac{0.876}{0.11}=-12+3.8*7.963328117\\\\NPV_B=-12+30.26064685=18.260647$

NPV of Plan B: $18.260,647.

To calculate the IRR, we have to clear the discount rate for NPV=0. We can not solve this analitically, but we can do it by iteration (guessing) or by graphing different NPV, with the discount rate as the independent variable.

For the Plan A, the IRR is r=0.15.

For the Plan B, the IRR is r=0.32.

5 0

3 years ago

Orlov [11]

Answer:

C. Planning, directing, and controlling; these are functions of a manager.

5 0

2 years ago

Read 2 more answers