The Kuleshov effect is the idea that two shots in a sequence are more impactful than a single shot by itself.
The first value is determined by what what is within the shot itself, and the second is determined by how the shot is situated in relation to other shots.The Kuleshov effect is a editing montage effect by filmmaker Lev Kuleshov in the 1910s and 1920s. It is a mental phenomenon by which viewers find more meaning from the interaction of two sequential shots than from a single shot in isolation.
The first value is based on the contents of the shot, and the second is based on the shot's placement in respect to other shots. Nice picture frequently results from a nice shot. When someone snaps a decent photo of anything, it is referred to as a nice shot in colloquial language.
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