When Phil Davison said "use it not only as a tool, but as a weapon," he violated which guideline of proactive speech delivery as he did everything opposite to the guidelines of a proactive speech rules.
Because these are the rules apply to proactive speech, the speech should be meaningful and your voice should be expressive. Reduce the number of pauses while delivering the speech like ums, uhs, likes, and y'knows. Spell words out loudly. Don't murmur or mispronounce them.
Use the proper volume and pace when speaking. Consider the topic, location, and audience. To make your point clearer and keep the audience's attention, vary your voice's pace, intonation, and power. But what Phil Davison did was Despite possessing a master's in communication, things just get worse from there.
His voice starts to grow, but not in the positive way we talked about in class. Davison starts shouting at the top of his lungs one minute and twenty-five seconds into the speech. If frightening the audience by screaming at them qualifies as pathos, Davison is making the most of pathos. I was unable to discover how Davison used pathos in any other way. And he did everything against the guidelines of proactive speech.
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