Hofstede's research shows that esteem and self-actualization needs rank highest for professionals and managers.
Hofstede's research :
Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
How did Hofstede conduct his research?
Hofstede carried out his research using a questionnaire called the Values Survey Module. From the results, he drew up indices which reflect the national cultural characteristics or dimensions of a country. All the quotations in this section are taken from Hofstede's Cultures and organizations, 1991.
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