Question

social media data may be considered a form of secondary data, since it is information that does not originate as a result of a marketing research project.

Answer 1

social media data may be considered a form of secondary data.

Why can we consider social media data a form of secondary data?

There are many different categories of data that may be used in data analytics. For instance, the contrast between qualitative and quantitative data is frequently used. You might also separate your data depending on aspects like sensitivity.

For instance, is it widely known or is it really private?

The source of the data is perhaps the most basic distinction between various forms of data. Are they, specifically, first-party, second-party, or third-party data? These essential data sources all contribute in some manner to the data analytics procedure.

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