Answer: Stimulus generalization.
Explanation:
Ira is making purchase of Damien soaps based on the Stimulus generalization that the soap would perform in the same way as what she has in mind. Stimulus generalization is when an individual reacts to similar stimuli in similar ways.
They being to fear things that could happen in real life.
Answer:
False
Explanation:
The contribution margin will be higher for the company with the highest fixed expenses. Contribution margin = selling price - variable cost
For example:
Company A Company B
sales price per unit $100 $100
total costs per unit $80 $80
variable costs per unit $50 $40
<u>fixed costs per unit $30 $40 </u>
contribution margin $50 $60
