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AlladinOne [14]
3 years ago
12

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used ________ segmentation and then used ________ segmentation.
Business
1 answer:
galina1969 [7]3 years ago
6 0

Answer:

Geodemographic; Lifestyle.

Explanation:

Geodemographics is the study of the population and its characteristics, divided according to regions on a geographical basis.

Lifestyle marketing is a process of establishing relationships between products offered in the  market and targeted lifestyle groups.

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When they first started to conduct business, international ride-sharing companies such as Uber or Lyft relied on new, unfamiliar
kobusy [5.1K]

Ride sharing is transformational innovation, according to the innovation matrix.

Uber and Lyft use transformational innovation

  • Transformational innovation includes making discoveries and creating products for the market.
  • Companies like Uber use credit and debit cards for reservations, a novel tactic.
  • Such ideas were virtually unknown to markets in many nations.
  • In some markets, it gave businesses like Uber a competitive edge.

To learn more about transformational innovation, refer to-

brainly.com/question/17517143

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5 0
2 years ago
Welcome to the last week of your course. In this discussion question you have the opportunity to be creative and to relate what
Gnesinka [82]

Explanation:

The business market is constantly changing, currently we are dealing with a technological revolution that directly affects the lives of people and companies. The market is increasingly competitive and globalized, so adapting to new processes and innovations with regard to technology, administrative practices and communication are essential when it comes to managing companies.

A good leader must understand that currently companies are increasingly responsible for their micro and macro environment, which configures them as active agents for positive change in the world. Therefore, the ideal is that managers consider adopting current practices that use modern communication and intelligence systems to make work easier and more agile, in addition to promoting continuous improvement in all organizational processes, avoiding waste and negative impacts on the environment, establishing social programs and environmental protection practices, in order to attest its value to stakeholders.

It is also necessary that the company be ethical with its employees, respect the individual values ​​of each with regard to culture, gender, etc., promoting an environment and organizational culture focused on inclusion and respect for differences.

The ideal is also to have an assertive leadership, where the leader is the personal incentive agent, adopting positive attitudes about its collaborators and helping in the personal and professional development, generating an innovative, ethical and positive environment.

4 0
2 years ago
All Product concepts go through all six phases of the product development process.
lana [24]

The Answer is:

false

Hope I helped

4 0
3 years ago
Read 2 more answers
On December 31, 2017, Ball Company leased a machine from Cook for a 10-year period, expiring December 30, 2027. Annual payments
puteri [66]

Answer:

Explanation:

A capital lease is a lease arrangement in which the lessor agrees to transfer the ownership of an asset to the lessee at the completion of the lease period. During the leasing contract , the lease is treated like an asset in the company's balance sheet

Lease liability at inception =                             676,000

Annual payment  made on December 2017 =(100,000)

Balance lease liability on 2017                        = 576,000

Lease liability on December 2018

Balance on 2017                                                =576,000

Factor in 10% discount on lease payment

100,000 - (576,000*10%)= 100,000-57,600 =   (42,400)

Balance on lease liability =                                  533,600

The current liability portion =

Factoring in the 10% discount =

100,000 - (533,600*10%) = 100,000 - 53,360 =  46,640

7 0
3 years ago
What must you know in order to serve alcohol responsibly and legally in all situations?
jonny [76]
  • a. know your product, know your customers, and know how to say "no"

4 0
1 year ago
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