1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
ladessa [460]
2 years ago
13

from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target

market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
Business
1 answer:
Mashcka [7]2 years ago
4 0

from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?

a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.

Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.

b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:

· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.

· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.

What is Marketing strategy?

A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:

brainly.com/question/25640993

You might be interested in
Kevin Bacon is thinking about buying an investment. The investment option that he is thinking about buying is a written pledge b
Lesechka [4]

Answer:

Kevin is thinking about purchasing a corporate bond

Explanation:

Corporate bonds are bonds issued by firms.

Firms have two major instruments to attract investments from individual investors like Kevin: stocks and bonds.

Stocks are ownership certificates, their values and payouts fluctuates.

Bonds are debt certificates. Issuing them means the firms are obliaged to pay the interests until maturity and the face value of the bond at maturity.

6 0
3 years ago
The Oviedo Company is considering the purchase of a new machine to replace an obsolete one. The machine being used for the opera
Elza [17]

Answer:

Yes it should as the net present value at the firm WACC is positive $ 4,156.54

Explanation:

we are given with the after-tax cost for the machine and after-tax cost of the labor cost savings the new machine will provide

So we should check if the present value of the savings is greater or equal than the machine cost:

C \times \frac{1-(1+r)^{-time} }{rate} = PV\\  

C $ 8,000

time 10 years

rate=WACC= 0.1

8000 \times \frac{1-(1+0.1)^{-10} }{0.1} = PV\\  

PV $49,156.5368  

Net present value:

inflow - cost

49,156.54 - 45,000 = 4,156.54

6 0
3 years ago
What components of GDP (if any) would each of the following transactions affect? Explain. Remember Y=C(Y-T)+I(R)+G+X-M a. A fami
horsena [70]

Answer:

A. The household purchase of a new refrigerator will directly lead to an increase in the consumption component of the Gross Domestic Product (GDP). Therefore, the GDP will increase by the amount of refrigerator purchased

4 0
3 years ago
Identify the set of character traits under the achievement, planning, and power clusters. From each cluster, choose one characte
ValentinkaMS [17]

The set of character traits under the achievement, planning, and power clusters includes: opportunity seeking and initiatives, persistence, fulfilling commitment (commitment to work contract), taking risk (calculated), demand for efficiency and quality, goal seeking, information seeking, systematic planning and monitoring, persuasion and networking, self-confidence and independence

One character trait that in your opinion best describes me is

  • Persistence

One personal experience that demonstrates that trait was;

  • There was a time in my life, I was searching for a job. A friend of mind gave me a job that was not in my field of expertise to work on. He told me how to do it, but I was experiencing some difficulties. But when I think of how cashless I was and how I don't want to give up and disappoint the person who trust me, I put extra effort into studying more concerning the work.
  • I did a very good job of which i was commended for and so i promise myself not to give up but be more persistence in all that i hope to achieve.

For better understanding, let us explain what the Character Traits means

  • Character Trait is simply known as the mark or attribute that set apart an entrepreneur from the owner of an ordinary small business.

  • Achievement Cluster is simply made up of entrepreneurial character traits that are closely linked to the entrepreneur's desire to be an achiever in his/her field of entrepreneurship.

  • Planning Cluster is simply refered to as different characteristics of successful entrepreneurs that basically supports the character traits in the achievement cluster

From the above, we can therefore say that the answer The set of character traits under the achievement, planning, and power clusters includes: opportunity seeking and initiatives, persistence, fulfilling commitment (commitment to work contract), taking risk (calculated), demand for efficiency and quality, goal seeking, information seeking, systematic planning and monitoring, persuasion and networking, self-confidence and independence

One character trait that in your opinion best describes me is

  • Persistence

One personal experience that demonstrates that trait was:

  • There was a time in my life, I was searching for a job. A friend of mind gave me a job that was not in my field of expertise to work on. He told me how to do it, but i was experiencing some difficulties. But when I think of how cashless i was and how I don't want to give up and disappoint the person who trust me, I put extra effort into studying more concerning the work.
  • I did a very good job of which I was commended for and so I promise myself not to give up but be persistence in all I do, are correct

Learn more about character traits from:

brainly.com/question/18597344

6 0
2 years ago
Predatory pricing refers to a. All of the above are examples of predatory pricing. b. a firm selling certain products together r
mina [271]

Answer:

d. a monopoly firm reducing its price in an attempt to maintain its monopoly.

Explanation:

In a competitive system, a firm practices predatory pricing when it charges prices below its costs in order to eliminate competitors. When the prevailing system is a monopoly, the firm is the only company providing the good and it can practice predatory pricing in the short term to prevent a competitor from entering the market. Thus the firm remains monopolistic.

8 0
3 years ago
Other questions:
  • Jahar is very friendly and loves interacting with customers. He has a lot of knowledge about loans and the risks associated with
    5·2 answers
  • Complete the statement with correct word in a recent survey. It was observed that many Asian youths have stated watching America
    15·2 answers
  • _________________ means that each individual involved in incident operations will be assigned to only one supervisor.
    7·1 answer
  • The threat of new competitors will enter your market is _________ when entry is easy and _________ when there are significant ba
    14·1 answer
  • You have been asked to set up a network for a nationwide retailer with stores in all 50 states. The retailer would like to be ab
    7·2 answers
  • A nephew has been given a durable power of attorney over his uncle's brokerage account. Upon the death of the uncle, the power o
    6·1 answer
  • As a manager of the NHQ project, you are performing quantitative risk analysis. You have discovered that one project risk has a
    10·1 answer
  • Anyone here earn money from brainly and how <br> please guide me
    15·1 answer
  • The customer told you that being competitive in their market is a moving target. They asked you to add
    8·1 answer
  • Soup Inc. has the following budgeted sales: January $60,000, February $80,000, and March $90,000. 40% of the sales are for cash
    14·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!