Question

Which element of the promotional mix is a paid personal communication that seeks to inform customers and persuade them to purchase products

Answer 1

The personal selling element of the promotional mix is a paid personal communication that seeks to inform customers and persuade them to purchase products.

What is personal selling?

• Personal selling occurs when a sales professional meets with a potential client to close a sale.
• Many sales professionals rely on a nine-step sales procedure that is commonly followed by all sales reps.
• Some salespeople create scripts for all or part of the sales process.
• The sales process can be employed in both face-to-face and telemarketing meetings.
• A detailed explanation or demonstration of the product is provided via personal selling.
• This expertise is particularly valuable for complex or novel goods and services.
• The sales message can be tailored to each prospective customer's motives and interests.
• Personal selling is frequently used to sell products with relatively high costs or complex features.
• Automobiles and office equipment are excellent examples.
• For example, photocopiers

Therefore, the personal selling element of the promotional mix is a paid personal communication that seeks to inform customers and persuade them to purchase products.

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