Question

Firms add items to their product lines to address changing consumer preferences. for example, an ice cream company might add low-fat offerings to its existing ice cream flavors. this is an example of?

Answer 1

This is an example of product depth. Product depth refers to how many versions or subcategories a retailer offers.

For instance, a store that specializes in selling greeting cards is likely to have a wide range of products, such as 100 distinct varieties of condolence cards. While a big drugstore might only stock 200 greeting cards total in its greeting card section, it will have a much wider selection overall because it carries hundreds of different product categories. Product depth might include information about a product's size, flavor, lifespan, and other factors. For instance, if a business sells a brand of potato chips that comes in five flavors and three bag sizes, the line's product depth is 15.

Learn more about product depth here:

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